GRAND RAPIDS, MI ArtPrize's Fashion Force Challenge has its winner, and ArtPrize fans have had a first glimpse of merchandise for the fourth exhibition and competition. Liesl Geneva, a designer from Comstock Park, was the winner of the ArtPrize Fashion Force Challenge, held Wednesday evening at Monte's Lounge.
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As the "ArtPrize Ambassador," Liesl will receive a style team and stipend in preparation for the upcoming Style Battle competition. Style Battle is an interactive fashion competition that highlights local fashion entrepreneurs, gives the audience a voice, and makes art a platform to showcase the competitors in a fun, interesting way. Taking place on September 27 at the Goei Center, teams of fashion professionals-one clothing retailer, photographer, hairstylist, makeup artist, and four models-will set up style stations in an open floor plan to collaboratively create four unique, thematic, "looks" on their models in three hours. The floor plan allows audience members to congregate and observe each station as the professionals work their magic. Team photographers shoot, edit, and project images during the entire process. The climax of the event takes place as a fashion show, showcasing every team and their completed looks. The audience will have an opportunity to vote and determine the winners.
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Liesl Geneva of Apparel Artistry will represent the ArtPrize Hub Store as the official Fashion Force Ambassador. Liesl was selected from amongst 12 top West Michigan designers in a fashion competition that was held in July. She won the opportunity to debut a limited-edition collection of apparel in the ArtPrize HUB Store during ArtPrize as well as became the official ArtPrize fashion representative for the Showcase Team at Style Battle 2012.
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